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Big Plans for Iconic Miami Beach Sign


January 30, 2019

For the countless numbers of residents and tourists that have entered Miami Beach via the Julia Tuttle Causeway, the “Welcome to Miami Beach” sign has been there to greet them. If all goes according to plan, it could be seeing some significant changes this year.

The company that’s taken care of many of the signs and displays in the barrier island recently submitted a proposal that would involve adding an LED display to the Miami Beach welcome sign. The current physical “Welcome to Miami Beach” letters would be swapped out in favor of a similarly sized rectangular screen. The display would use colors complementing the rings on the palm trees found behind the welcome sign that are able to change colors. These lights have been in place since 2007 and are typically changed to celebrate events and holidays.

The plans to update the Miami Beach welcome sign have not been embraced without some pushback. Miami Beach Commissioners have expressed concerns that the LED display could be used for advertising purposes. On the other hand, however, the LED sign could also be useful as a way to provide instructions in the event of an evacuation or a special event.

Do you think the Miami Beach welcome sign should stay as is or is it need of a makeover?

This update is presented by the Miami Beach real estate team representing Blackstone International Realty, specializing in the Continuum in South Beach. If you are interested in Miami Beach condos such as the Continuum South Tower for sale, call the Continuum experts at 305-588-2451 for information on sales and rentals.